Press Release

All That Glitters Is Gold As LaCie Ships Its Stylistic Golden Disk


September 11, 2007

LaCie today announced the Golden Disk, a newly designed device created by famed industrial designer Ora-Ïto. Offering up to 500GB* of storage to house your favorite music, photos or videos, this sleek, liquid-inspired device will become the focal point for any design conscience customer looking to add glitz to their work environment. The Golden disk offers a unique jewel style while the outside finish actually contains a small percentage of real gold.

Sitting almost silent thanks to fanless operation, the Golden Disk can connect to any universal high-speed USB 2.0 interface. Cross-platform compatibility allows the Golden Disk to be used on either a PC or Mac, and plug and play setup works fluidly with Windows 2000, XP, Vista, and Mac OSX.

“The Golden drive encompasses all that is glamour while having the guts to perform flawlessly with glowing performance,” said Lise Manteau, LaCie Desktop Solutions Product Manager. “Coming preloaded with utilities for automatic backups, the Golden Disk shines with its ease-of-use when needing to exchange information with friends and family.”

Availability
The LaCie Golden Disk will be available late October from LaCie direct and widely available via LaCie’s specialized dealer network at the suggested retail price starting at $189. For more product information, visit www.lacie.com/.

About Ora-Ïto
Though his name implies a Japanese background, designer Ora-Ïto is French. A do-it-all designer, he was barely 20 years old when he created the very first virtual brand in 1998. Propelled to the front of the international scene, he then started prestigious collaborations with L’Oréal, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike. For more information on Ora-Ïto visit www.ora-ito.com.


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Contact LaCie

Press Inquiries: press@lacie.com
Sales Inquiries: Direct Sales, 971-246-8150, sales@lacie.com
Reseller Sales, sales@lacie.com

1TB = 1,000,000,000,000 bytes. Total accessible capacity varies depending upon operating environment (typically 5–10% less).

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