Jan 08, 2018
Enables consumers and creative professionals to work, play and collaborate on-the-go, to get the best out of their data
LAS VEGAS, NV – CES 2018 – Seagate Technology plc (NASDAQ: STX), a world leader in data storage solutions, today announced a range of new products at the CES 2018 conference designed to equip the world’s increasingly mobile population with solutions that solve key challenges they face when creating, processing and accessing their data on-the-go.
“Our world is becoming more data-centric, connected and mobile. This means creating, transferring, storing and accessing data quickly and reliably is critical to unlocking the potential of everything – from data created in the field, to data powering self-driving cars, AI personal assistants or virtual and mixed reality experiences,” said Tim Bucher, senior vice president of Seagate consumer solutions. “At Seagate, we’re constantly pursuing innovative ways to address our customer needs so they can gain a competitive edge in whichever field they play.”
For example, videographers who want to capture footage in the field can now streamline their on-set workflow thanks to the second product offering from Seagate’s strategic partnership with DJI, the world’s leading manufacturer of unmanned aerial vehicles, which looks to advance data solutions for the UAV ecosystem. The new LaCie® DJI Copilot, with design by Neil Poulton, is a complete backup on-set solution – enabling drone users to quickly ingest and review their content in full resolution without a PC. This changes the game by allowing creative professionals and consumers to playback, copy and manage their drone footage from their mobile device without the hassle of leaving the field or booting up a computer. Users can quickly connect and reference the built-in screen to initiate direct file transfer from an SD card to LaCie DJI Copilot – without the need of a laptop or a mobile network. The Copilot BOSS (Back-up On-Set Solution) app by LaCie allows users to playback video in full resolution as well as manage and organize files with their mobile phone or tablet, and a built-in power bank recharges your mobile devices. With 2000GB (2TB) of storage, the LaCie DJI Copilot enables users to easily store up to 65 hours of 4K 30fps video footage and 20K+ RAW photos. The LaCie DJI Copilot’s street price in the U.S. will be $349 and will be shipping in the spring.
Another challenge facing many mobile users today is extending the storage and battery life of their smartphones so they can capture, access and view content for longer periods of time. For consumers in China and Indonesia – two countries with some of the highest concentrations of smartphones on the planet – owners of Android mobile devices can significantly extend the battery life and capacity of their smartphone or tablet with the new Seagate® Joy Drive. Whether consumers are on their morning commute or just out with friends, the Seagate Joy Drive enables them to access videos and other content anywhere, without the need for a WiFi connection or cellular service. Available first in China this March through an exclusive partnership with JingDong, one of China’s largest online retailers, the Seagate Joy Drive is available in 1000GB (1TB) capacity and has a street price in China of 660 CNY ($99). Seagate is also evaluating potential future markets and partners for this product.
In the meantime, on-the-go consumers worldwide can keep their files and lives in motion with the new Seagate® Fast SSD – an ultra-portable flash drive that teams fast performance of up to 540MB/s transfer rates, with shock-resistance and USB-C connectivity. Users can backup or sync their content using Seagate’s new Toolkit software. The Seagate Fast SSD is available in 250GB, 500GB and 1TB capacities and has a street price in the U.S. of $99, $169 and $349, respectively and will be shipping in the spring.
Data security is one more growing concern for anyone using a mobile device. To address this challenge, Seagate is introducing the latest addition to its popular line of LaCie Rugged drives: the LaCie Rugged® Secure. Built to withstand all-terrain extreme conditions from photo shoots in sub-zero temperatures to repeated drops on hard studio floors, the Rugged Secure, with design by Neil Poulton, is the first Rugged drive to include hardware encryption using Seagate Secure™ technology. This new drive gives creative professionals and other users peace of mind that they can control access to their content. A simple disconnection of Rugged Secure from a computer will automatically lock the drive and access to the data stored and will remain password-protected via new Toolkit software. The LaCie Rugged Secure street price in the U.S. will be $139 for 2TB and will be shipping in the spring.
And for creative professionals and enthusiasts looking to try out the latest graphic design and video editing software from Adobe Systems, an expanded partnership between Adobe and Seagate now provides limited-time, no-cost access to Adobe’s latest applications bundled with popular Seagate and LaCie drives. Two new offerings available immediately include two complimentary months of the “Adobe Creative Cloud Photography plan” (worth $19.98) – which features the new cloud-based photo service, Adobe Photoshop Lightroom CC – across the full range of Seagate Backup Plus and LaCie Porsche Design devices, as well as packaging one complimentary month of the “Adobe Creative Cloud All Apps plan” (worth $74.99) – which features Adobe Photoshop CC, Adobe Illustrator CC and much more – with all LaCie Rugged, LaCie d2 and LaCie big devices.
For more details, come ‘get your game on’ during CES 2018 in the Seagate Experience Zone at The Venetian. There you’ll find interactive product demos and live experiences that showcase how the latest Seagate and partner technologies are teaming up to unlock the potential of creative workflows, smart home technologies, gaming, edge computing and more. We’ll also be joined at CES by our partners including Adobe, Blackmagic, CyArk, DJI, Grab Games, ioSafe and Synology. You’ll be right in the middle of the action as you explore a hands-on studio for creative professionals, a drone stadium and a future technologies pavilion. You can also find more information on new products at:
More press materials here: http://www.lacie.com/company/press-kits/ and https://www.seagate.com/about-seagate/media-kit/
Seagate creates space for the human experience by innovating how data is stored, shared and used. Learn more at www.seagate.com. Follow Seagate on Twitter, Facebook, LinkedIn, Spiceworks, YouTube and subscribe to our blog.
©2018 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Spiral logo and LaCie are registered trademarks of Seagate Technology LLC in the United States and/or other countries. Rugged and Seagate Secure are trademarks or registered trademarks of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software. Actual data rates may vary depending on operating environment and other factors.