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Jan 05, 2016

LaCie Chromé Desktop Storage Brings Best-in-Class USB 3.1 Speeds and Elevated Design

LAS VEGAS - Today, LaCie®, the premium brand from Seagate Technology plc (NASDAQ: STX) unveiled the LaCie® Chromé desktop storage. Complete with forward-thinking USB 3.1 Gen 2 technology, USB-C connectivity and SSDs, it is the fastest USB storage solution on the market. Housed in a visionary aluminum enclosure by Neil Poulton, this innovative drive blends leading technology with design to create a product that shines from the inside out. 

USB 3.1 GEN 2 SPEEDS

To maximize the USB 3.1 Gen 2 10 Gb/s potential, the LaCie Chromé features a pair of 500 GB M.2 SATA SSDs in RAID 0. Working together, these components deliver speeds of up to 940 MB/s* to handle serious, bandwidth-intensive applications. This performance lets users ingest two hours of 4K GoPro® footage in a little over one minute**, makes architectural and 3D modeling tasks smoother and faster, and enables the editing of hi-res video without first needing to convert footage to a lower resolution.

NEW USB-C CONNECTOR

The new USB-C connector also makes the drive incredibly easy to connect to a computer. Both ends are exactly the same and have no up/down or left/right orientation, so there is no wrong way to connect the USB-C cable. Plus, it is compatible with standard USB 3.0 (Type-A) ports thanks to the included adapter cable.

DESIGN BY NEIL POULTON

This signature device has been designed in collaboration with acclaimed industrial designer Neil Poulton to bring uncommon sophistication to a workspace. The elevated form is an homage to a 1935 bronze statue from Constantin Brâncuși, one of the most influential sculptors of the 20th century. 

Once machined, the enclosure is hand assembled, then chromed to a mirror polish. Forged from solid chromed zinc, the stand securely docks the product with powerful neodymium magnets — and detaches for easy transport.

“The LaCie Chromé is a concept reduced to its essence: a rectangle tilted onto its corner, melting into its base like quicksilver,” said Neil Poulton, Chromé designer.

The LaCie Chromé is engineered for the long term — from the enclosure to the internal components — to endure intensive storage tasks. Its unique, all-aluminum enclosure is lightweight yet sturdy, with each product individually machined from solid aluminum blocks for rigid durability and heat dissipation. Since effective cooling ensures long-term component health, the LaCie Chromé features a blower that introduces cool air and a heat sink that draws hot air away from the SSDs.

The LaCie Chromé features a two-year limited warranty that can also be extended and upgraded. The included limited warranty provides comprehensive, complimentary web-based resources, expert in-house technical support and worldwide repair and/or replacement coverage.

The LaCie Chromé comes in a 1 TB capacity (MSRP $1,400.00)  (MSRP $1,100.00) and will be available as early as this quarter through the LaCie Online Store and LaCie Resellers.

LaCie, the premium brand from Seagate Technology, designs world-class external storage products for Apple® and PC users. LaCie differentiates itself with sleek design and unmatched technical performance. Find out more at www.lacie.com.

* Actual data rates may vary depending on operating environment and other factors.
** Based on 64 GB of 4K GoPro footage (source). Quantitative usage examples for various applications are for illustrative purposes.

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© 2016 Seagate Technology LLC. All rights reserved. LaCie and the LaCie logo are trademarks or registered trademarks of Seagate Technology LLC or of its affiliated companies. Other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one terabyte, or TB, equals one thousand billion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions and will not be available for data storage. The export or re-export of hardware or software containing encryption may be regulated by the U.S. Department of Commerce, Bureau of Industry and Security (for more information, visit www.bis.doc.gov). Seagate reserves the right to change, without notice, product offerings or specifications.

Press Contact:

Kristin Macrostie
kristin.j.macrostie@seagate.com

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