Press Release

LaCie RuggedKey – Key for a Rugged Lifestyle


August 2, 2012

Today LaCie announced availability of the RuggedKey, the perfect solution to protect data from life's stumbles. The RuggedKey is the latest addition to LaCie's award-winning line of Rugged drives designed by Neil Poulton. From inclement weather to unauthorized access, the RuggedKey protects data from any threat.

READY FOR LIFE'S ADVENTURES

The iconic orange bumper is back, this time to protect a USB key from heat, cold, and 100-meter drops. The RuggedKey is a great accessory for an adventure photographer who needs a way to keep his photos protected and accessible while on the road. If the key is dropped off of a cliff or stepped on during a hike – no problem! His files are still intact. Furthermore, it's IP-54 certified to resist damage from dust and water making it the best device for on-the-go data protection.

USB 3.0 SPEEDS

USB 3.0 continues to proliferate as the industry adopts the technology. The RuggedKey, with USB 3.0 speeds up to 150MB/s, is excellent for transferring files. Users can transfer an HD movie, 3,000 photos or a 5GB file in less than one minute. It is also backwards compatible with USB 2.0, making the key a fast and convenient device.

CLOUD STORAGE AND DATA ENCRYPTION

Wuala Secure Cloud Storage makes data on the RuggedKey easily accessible without compromising security. Wuala lets users keep one copy of data on the key and one in the cloud. That way, if a user forgets the key at the office, they can still access the files via the cloud. And for the ultimate in security, AES 256-bit encryption prevents unauthorized file access to the key with password protection.

AVAILABILITY

The LaCie RuggedKey comes in 16GB and 32GB capacities and will be available at Apple® Retail and through LaCie Online Store and LaCie Resellers starting at the suggested retail price of $39.95 (VAT included).

  • 100m drop-resistant
  • USB 3.0: Up to 150MB/s
  • Secure AES 256-bit encryption

Other Links
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Contact LaCie

Press Inquiries: press@lacie.com
Sales Inquiries: Direct Sales, 971-246-8150, sales@lacie.com
Reseller Sales, sales@lacie.com

1TB = 1,000,000,000,000 bytes. Total accessible capacity varies depending upon operating environment (typically 5–10% less).

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