Press Release

LaCie Introduces Protection for Your Data with A New Range of Hard Drive Bags


May 26, 2009


PARIS, FRANCE (MAY 26, 2009) – Today LaCie announced three new lines of mobile and desktop hard drive bags – LaCie Cover, LaCie Coat and LaCie Cozy, all designed by Sam Hecht. LaCie improves hard drive and data safety by introducing a range bags, made with different materials, for varying levels of protection.

Perfect for lightweight protection and mobility, the LaCie Cover provides a soft, thin, and comfortable second skin for your hard drive. By covering the surface area of the hard drive, users can count on LaCie Cover to keep their hard drive scratch-free. Its lightweight design and inside accessory pocket mean that users can conveniently carry their hard drive and cables wherever they go.

Designed for versatility, the LaCie Coat offers a chic padded bubble pattern, adding sophisticated style and protection for mobile and desktop hard drives. The innovative design allows users to reverse the Coat, revealing the inner sueded fabric, for two bags in one. Users can customize at their leisure by simply turning the bag inside out, while getting the same level of hard drive protection. A hidden pocket allows users to keep their cables and accessories close for convenience.

Alternately, for users who desire robust hard drive protection, the LaCie Cozy offers a sturdy outer layer for the ultimate hard drive protection. Made of EVA, LaCie Cozy has a rigid exterior to withstand everyday bumps and bruises of the outside world. While the LaCie Cozy has a tough exterior, its flexible outside pocket is perfect for carrying bulky peripherals, supplies, and accessories. The inside of the Cozy shows a softer side, lined with memory foam to protect hard drives from shocks and jolts. An extra pocket can be found in the interior to offer additional storage for small accessories, such as cables.

“With the abundance of content available for consumption, hard drives are becoming a device that users frequently carry with them for accessible storage,” Claire Rivallan, product manager. “LaCie knows designer products and the value of keeping them protected. The LaCie Cover, Coat and Cozy offer our customers a variety of solutions for protecting their external hard drive solutions and the valuable content stored within.”

The LaCie Cover, Coat, and Cozy come in various colors and sizes including: 2.5” bags, which can hold mobile hard drives like the LaCie Little Disk; and 3.5” bags that are ideal for desktop hard drives like the LaCie Rugged XL and its accessories. Customers can choose from a variety of colors including: black, gray, red, orange (for the Coat) and red, black, and gray (for the Cozy).

Availability
The LaCie Cover, Coat and Cozy hard drive bags will be available through the LaCie Online Store, LaCie Reseller+ or LaCie Storage Partners starting at the suggested retail price of $8.90 (excluding VAT). For more information, visit www.lacie.com.

About Sam Hecht
Sam Hecht is an award winning UK-based industrial designer. He studied industrial design at the Royal College of Art in London. In 2002 he established Industrial Facility with his partner Kim Colin. Mr. Hecht has designed for Epson, Droog, Established & Sons, and Panasonic amongst others. He is also the retained designer to Muji Japan. For more information on Sam Hecht and Industrial Facility, please visit www.industrialfacility.co.uk.



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1TB = 1,000,000,000,000 bytes. Total accessible capacity varies depending upon operating environment (typically 5–10% less).

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