Press Release

LaCie’s New Mobile Storage Device Combines Convenience, Form and Function: LaCie Data/Share


April 27, 2009



PARIS, FRANCE (April 27, 2009) – LaCie announced today a creative new way to access the data from SD and microSD cards. Created exclusively for LaCie by the award-winning 5.5 designers firm, the LaCie Data/Share is an inventive product designed to combine these standard memory cards and the ubiquitous USB interface to enhance and simplify user’s digital lives. In addition, the LaCie Data/Share recently received a 2009 iF product design award by the iF International Forum Design.

The Data/Share’s stylish red and white design is attention grabbing, but by effortlessly converting SD card and microSD information into the more accessible USB format, the Data/Share distinguishes itself as more than just a colorful accessory. Customers can insert their SD and microSD cards into the corresponding LaCie Data/Share slot and instantly create a USB-ready storage key, or just a quick and easy way to access their SD and microSD card information on their computers.

The two delineated sides of the Data/Share help customers easily organize and prioritize their data. Users can choose to keep their personal data on one side, while using the other side for shared data. Both sides have the advantage of High-Speed USB transfer rates of up to 480MB/s.

The SD and microSD connectors on the Data/Share are push-push, giving them both durability and high reliability. The Data/Share is compatible with Windows, Mac, and Linux operating systems, and is additionally backward compatible with USB 1.1, an advantage for customers with older computer interfaces.

"The Data/Share is a stylish way to make sure you can easily access and secure all of your data," said Alexis Kobassian, LaCie Peripherals and Accessories Product Manager. "We live in a culture that requires true data mobility and portability. At LaCie, we’re consistently innovating and producing accessories that have sophisticated design, and the highest level of usability and functionality."

In addition to its cross-platform compatibility, the Data/Share is compatible with all the latest SD and MicroSD cards – Class 1 to 6 SDHC or microSDHC cards – making it an accessible and essential tool for customers with varying types of devices.

Availability
The LaCie Data/Share is available now through the LaCie Online Store at the suggested retail price of $9.90. For more information, visit www.lacie.com.

About 5.5 designers
Recipients of the "Grand prix de la creation" by the city council of Paris, the 5.5 designers studio focuses on research and consulting. Since its inception in 2003, 5.5 designers has consulted on projects ranging from electronics to public installations and household products. With its focus on "sublimating the ordinary" and talent for humor and simplicity, 5.5 designers has developed a client list populated with major French and international brands and organizations such as Baccarat, Bernardaud, Centre Pompidou and LaCie.



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1TB = 1,000,000,000,000 bytes. Total accessible capacity varies depending upon operating environment (typically 5–10% less).

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