Press Release

LaCie Introduces Stylish Sleeves for Netbook and MacBook® Laptops


February 2, 2010



LaCie announced today a colorful series of sleeves for protecting and carrying compact netbooks and MacBooks® – LaCie Coat and LaCie ForMoa, design by Sam Hecht. For early adopters the new sleeves make a perfect accessory for the recently-announced Apple iPad.

The LaCie Coat and LaCie ForMoa come in five colors and offer a stylish way to protect your favorite portable computer. Made with a double layer of neoprene and soft inside lining, it protects your laptop from spills and scratches. The LaCie Coat includes an inside zippered pocket, allowing you to store a power supply and accessories.

Offering even more versatility, the LaCie ForMoa carrying case features handles that you can use or tuck away – giving you the option to carry your laptop with you or use the ForMoa as a sleeve. The ForMoa also includes three pockets for superior organization of your power supply, accessories, and paperwork.

"The mobility of today’s netbook and MacBook laptops means users need a durable way to store and travel with these devices," said Claire Rivallan, Consumer Accessories Product Manager. "LaCie’s new series of laptop sleeves offers our customers the right combination of fabrics and features to protect their devices, while gaining a designer carrying case."

A perfect companion to the ultra-compact netbook and MacBook laptops, the LaCie Coat and ForMoa come in a 10.2" size, as well as three laptop sizes that fit 13", 15" and 17" MacBook and MacBook Pros – providing a perfect fit. The LaCie Coat and LaCie ForMoa come in five vibrant colors: red, blue, pink, orange, and black.

Available
The LaCie Coat and LaCie ForMoa are available through the LaCie Online Store, LaCie Reseller+, and LaCie Corner, starting at the suggested retail price of $14.99 (excluding VAT). For more information, visit www.lacie.com.

About Sam Hecht
Sam Hecht is an award winning UK-based industrial designer. He studied industrial design at the Royal College of Art in London. In 2002 he established Industrial Facility with his partner Kim Colin. Mr. Hecht has designed for Epson, Droog, Established & Sons, and Panasonic amongst others. He is also the retained designer to Muji Japan. For more information on Sam Hecht and Industrial Facility, please visit www.industrialfacility.co.uk.

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Contact LaCie

Press Inquiries: press@lacie.com
Sales Inquiries: Direct Sales, 971-246-8150, sales@lacie.com
Reseller Sales, sales@lacie.com

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