Press Release

LaCie Reveals New Handheld Storage With 3D Look LaCie Skwarim Designed By Karim Rashid


January 4, 2006

LaCie today reveals a stylish handheld for those who want a portable hard drive to match their mood: introducing the new LaCie Skwarim (pronounced skware-im) designed by the world renowned Karim Rashid with clients ranging from Umbra to Prada, Miyake to Method. LaCie Skwarim comes in an electric blue 60GB or dazzling pink 30GB version and has a 3.3-inch perfect square shape with a unique textured feel. It was made to be carried in a purse or backpack and has an integrated Hi-Speed USB 2.0 cable for instant plug-and-play use without the need to carry around a cumbersome AC adapter.

“LaCie is well known for creating high-end external storage devices that aren’t only functional, but elegantly designed,” says Olivier Mirloup, LaCie Senior Product Manager. “LaCie Skwarim is another original: a simple, functional and fun hard drive for people who want to personalize their tech look with a complementary external storage device. It’s far different from anything else out on the market today.”

LaCie Skwarim stores hundreds of photos, MP3s, office files or a handful of videos and comes with LaCie backup software for Macs and PCs. The Skwarim’s case is sturdy enough for travel and a USB extension cable is included for hard-to-reach USB ports.

Karim Rashid on the design of Skwarim: “The hard drives I have designed for LaCie are perfect squares, plutonic sacred boxes that are rubberized, tactile, and vibrant capable of containing a wealth of information. The embossed morphing grid is an extension of my philosophy called Infostethiks. I try to capture a new form that is symbolic and metaphorical of the age of information. Decoration always historically communicated the time in which we lived, and spoke of civility, process, religious, cultural, or spiritual significance. Today the new spiritualism is the digital age, our global tool of communication. If we could put on a pair of eyeglasses that could capture information in space and all the data that is perpetually streaming around us, it would be a beautiful morphing grid of infinite undulating streams. The world has become an infinite flux of data and information that grows and spreads eternally inseparable from our daily lives. The morphing gird is a metaphor for data and energy – where one cannot exist without the other. The bulging illusion is the abundance of information that can be stored in such a perfect little box.

Denying technology is denying a path to a future and a new way of life, a belief in one's own capacity and possibility of self- achievement by the replacement of the value of money by the one of knowledge. Here you can store a wealth of it.”

Features

Availability
LaCie Skwarim hard drives are available for pre-order today at the LaCie Store online (http://www.lacie.com/shop) and will be widely available through LaCie’s specialized dealer network in February 2006 at the suggested retail prices below. LaCie Skwarim ships with LaCie 1-Click Backup Software for PC, LaCie SilverKeeper Backup Software for Mac OS X, and LaCie Silverlining drive management utilities for Mac OS 9/10. Detailed product information can be found at www.lacie.com/caen/products/range.htm?id=10036.

30GB LaCie Skwarim Hard Drive Hi-Speed USB 2.0 (Pink) $149.99
60GB LaCie Skwarim Hard Drive Hi-Speed USB 2.0 (Blue) $199.99

About Karim Rashid
Karim Rashid is a leading figure in the fields of product and interior design, fashion, furniture, lighting and art. Born in Cairo, half Egyptian, half English, and raised in Canada, Karim now practices in New York. He is best known for bringing his democratic design sensibility to the masses. Designing for an impressive array of clients from Umbra to Prada, Miyake to Method, Karim is radically changing the aesthetics of product design and the very nature of the consumer culture. To date he has had some 2000 objects put into production and has successfully entered the realm of architecture and interiors as evidenced by the design of the Morimoto restaurant in Philadelphia and Semiramis hotel in Athens which just won a Sleep05 European Hotel Design Award. Karim was awarded an Honorary Doctorate of Fine Arts from Corcoran College of Art & Design in D.C.

Other awards include the 2004 A.D. Dunton Alumni Award of Distinction from his alma mater, 2002 ID Magazine Annual Design Review Best of Category, and 2003 best Retail Store in the USA. His work is in the permanent collections of 14 Museums worldwide including MoMA and SFMoMA and he exhibits art in various galleries. Karim was an associate Professor of Industrial Design for 10 years and is now a frequent guest lecturer at universities and conferences globally. Karim has published two monographs titled 'I Want to Change the World' (Rizzoli, 2001) and 'Evolution' (Universe, 2004) as well as a new portfolio book published by Chronicle books (2004), and 'Digipop' a digital exploration of computer graphics (Taschen 2005). He edited the International Design Yearbook 18 for Calmann and King 2003 and released two CD's available on boutique label, Neverstop. www.karimrashid.com



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1TB = 1,000,000,000,000 bytes. Total accessible capacity varies depending upon operating environment (typically 5–10% less).

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