Press Release

LaCie Unveils DVD Burner With LightScribe Direct Disc Labeling Technology


January 6, 2005

LaCie and LightScribe are partnering to offer the first direct disc labeling drive for both Macs and PCs. Specially configured LaCie d2 DVD±RW Double Layer burners now offer the ability to burn precise, iridescent labels with desired text and graphics using the same laser that burns the data. This innovative LightScribe Direct Disc Labeling technology means people no longer have to use printers, permanent markers or adhesive labeling to develop and burn creative designs onto their CDs and DVDs.

LightScribe uses the LaCie d2 DVD±RW Double Layer drive’s existing laser to deliver precisely controlled light energy to the disc through an innovative circular writing system. The light energy causes a visible, chemical change in the dye coating. The result is a high-resolution label image of art, text or photos. Because the labels are laser etched in a coating applied during disc manufacture, no ink or adhesive labels are required.

The LaCie d2 DVD±RW Double Layer supports burning a full 4.7GB DVD in about five minutes, as well as burning to double layer discs that offer twice the capacity. Easy-to-use DVD creation software allows people to create movies in a matter of minutes complete with menus, thumbnails and backgrounds. With the LightScribe technology, customers can burn a custom label that requires no ink supplies, can be burned anywhere and does not take up data space or peel off in the disc drive.

“LaCie's fastest and most durable d2 DVD burner paired with the innovative LightScribe technology delivers the best burning and personalization available,” says Salem Tirane, LaCie Product Manager. “We’re pleased to partner with LightScribe to make this happen.”

“We're excited to partner with LaCie to deliver the benefits of LightScribe Direct Disc labeling,” says Kent Henscheid, Marketing Manager for LightScribe. "The new LightScribe-enabled LaCie d2 DVD drive will give customers using a PC or a Macintosh the ability to create no-hassle, professional quality labels directly onto their CDs and DVDs."

Availability
LaCie d2 DVD±RW Double Layer drives with LightScribe will be available in early 2005 at the suggested retail prices below.
SKU 300786 LaCie d2 DVD±RW Double Layer for Macs $199
SKU 300785 LaCie d2 DVD±RW Double Layer for PC/Macs $179

About LightScribe
LightScribe Direct Disc Labeling offers consumers and businesses a simple, no-hassle way to burn professional, silkscreen-quality labels on their CDs and DVDs. LightScribe extends standard optical media, recorders and software with an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labeling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. LightScribe is currently being licensed by optical industry leaders in drive and media manufacturing and by media and software brands. Additional information about LightScribe is available at www.lightscribe.com.

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton and Porsche Design GmbH make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431). For more information, visit www.lacie.com.

Contact Lacie
Press Inquiries: Melissa Logan, 503-844-4578, mlogan@lacie.com
Laura Bakken, LightScribe, 415-975-3323, laura.bakken@porternovelli.com
Sales Inquiries: Direct Sales, 503-844-4502, sales@lacie.com
Reseller Sales, 503-844-4500, sales@lacie.com

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The LaCie logo is a registered trademark of LaCie Limited. All other products and company names are trademarks or registered trademarks of their respective companies. Other product and brand names may be trademarks or registered trademarks of their respective owners.



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Contact LaCie

Press Inquiries: press@lacie.com
Sales Inquiries: Direct Sales, 971-246-8150, sales@lacie.com
Reseller Sales, sales@lacie.com

1TB = 1,000,000,000,000 bytes. Total accessible capacity varies depending upon operating environment (typically 5–10% less).

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